Keynote Address


Mr. Sonny Choy


Introduction
Mr. Choy graduated from University of South Australia, Adelaide, with a Bachelor of Design, Industrial Design. He proceeded to complete a Graduate Diploma in Business Enterprise from University of Adelaide. In 2016, he received an MBA from University of Strathclyde. Currently, he is undertaking a PhD in Industrial Design. With industrial experience in fields including product, toy, retail design; he specializes in taking innovative, technological and socially conscious approaches to design. Mr. Choy’s research interests focus on the cross-over between design and business with emphasis on creating value through industrial design for SME’s


Keynote Speech Title:
Industrial and Product Design: Adding value and contributing to firm performance.